Strategy
November 2025 — 6 min read
What if Canada finally had its own Venmo?
In Canada, sending money has never truly been built for everyday life. We always say, “I’ll e-transfer you later.”
And then what happens? Verification emails, security questions, adding contacts… We wait, we forget, and for a few dollars, we don’t always feel comfortable following up.
Meanwhile, in other parts of the world, this tiny action has become a social reflex. In the U.S., for example, Venmo has made sending money simple and natural: find a friend by username, add a note or an emoji, and you’re done. The transfer becomes secondary. What you actually remember is the moment you shared.
Even as everything moves online, no app truly supports Canadian’s day-to-day money exchanges. From rideshares to group gifts, we always end up with the same experience: a bit clunky, not very fluid, and definitely not social.
What if we finally had a simpler, more human way to send money?
When sending money becomes a social gesture
In many G7 countries, people don’t even talk about “transfers” anymore. Sending money has become part of everyday social interactions — you send a few dollars the same way you’d send a message.
Each market has developed its own tools, shaped by its culture, but they all share the same insight: money exchanges should be as simple as the moments they’re part of.
- United States: Venmo, Zelle, Cash App. Saying “Venmo me” is as natural as saying “text me.”
- Asia: Alipay and WeChat Pay sit at the centre of digital life; you chat, pay, and plan, all in one place.
- Europe: Revolut, TWINT, Swish… fast, modern apps that have become part of everyday habits.
Across these platforms, three things come up again and again:
- They exist as standalone apps, built for simplicity
- Sending money takes just a few seconds
- They add a social layer (emojis, usernames, photos)
Wherever you look, the goal is the same: effortless reimbursements, zero friction, and apps designed for real life.
Why hasn’t Canada caught up yet?
A mix of economic, technological, and cultural factors helps explain the gap.
A closed financial ecosystem
Canada’s financial landscape is dominated by a handful of major players, with Interac at the centre. It’s a secure and reliable system, but not one that makes innovation easy. This concentration limits competition and slows the arrival of modern, flexible, user-friendly solutions.
Modernization that’s slow to arrive
While many countries already rely on instant payments, Canada is still waiting for the full rollout of Real-Time Rail. Open banking, essential for fintechs to build better experiences on top of existing banks, has also been slow to materialize. These delays leave Canadians with a user experience that feels less fluid and less modern.
Money: a delicate topic here
In Canada, talking about money has never been simple. A 2024 Intuit study found that nearly a quarter of Canadian women feel more comfortable discussing their sex life than their finances. Among Gen Z adults, about 34% find money conversations awkward. So asking, “Can you pay me back for dinner?” can quickly feel uncomfortable. We hesitate, we postpone… or we let it slide.
A new generation, new expectations
Gen Z (18–27 years old) grew up fully digital. For them, sending a message, sharing a photo, or paying back a friend all fall under the same instinctive behaviour.
A few numbers say a lot:
- They make up nearly 18% of the Canadian population
- Their purchasing power is rising quickly
- 7 out of 10 use a mobile wallet daily — far more than any other generation
What this generation wants goes beyond a simple transfer. They’re looking for:
- Simple tools
- Modern, intuitive interfaces
- Social experiences connected to real life
Today, Canadians bounce between Splitwise, Tricount, Interac, Google Sheets, screenshots, and text messages. No single tool brings everything together.
The result? Forgotten payments, misunderstandings, and the same awkward feeling every time we have to ask someone to pay us back.
“Hey, Bounce me”: Canada finally has its social payments app!
Bounce was created to meet a very real need. Launching at the end of summer 2025, it’s Canada’s first social payments app; built here, for our habits, our moments, and our reality.
Our goal is simple: make money exchanges feel as natural as the moments they’re part of.
With Bounce, you can:
- Send or request money in one simple gesture
- Find a friend by username
- Personalize transactions with titles, photos, or emojis
- Create groups to manage shared expenses effortlessly
- Use a virtual wallet for instant transfers between members
- Connect your bank account securely
Bounce leaves rigid formats behind. It’s an app designed for real life, plain and simple.
Security and compliance: a rock-solid foundation
Bounce is built on the highest standards of the Canadian financial sector. The app is:
- Registered as a Money Services Business (MSB)
- Fully compliant with FINTRAC (CANAFE) requirements
- Developed within a framework supervised by the Bank of Canada
Our infrastructure includes:
- Identity verification (KYC) and anti-fraud measures (AML)
- Advanced encryption
- Strong access controls
- Real-time monitoring
- Detection of unusual or suspicious activity
Bounce is also a Mastercard partner, adding another layer of reliability and seamless integration with a globally trusted payments network.
In conclusion
Canada is evolving, but until now, we’ve still been missing a tool that simplifies the way we exchange money in everyday life. With Bounce, we finally have a modern, social, intuitive solution: a more human way to send money, designed for the way Canadians actually live.

